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Professor Yi
Profile
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Lab 301
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Lab 301 Board
Publications
Books
Research Articles
Projects
KS-SQI, PCSI
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Publications
Professor Yi
Lab 301
Publications
Projects
Board
Research Articles
Books
Research Articles
Research Articles 카테고리
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2021
193
"Inter-customer Helping Behavior: A Virtuous Cycle or Unwante…"
Seo Young Kim, Youjae Yi,
Service Industries Journal,
41: 9-10,
633-647,
2021
LINK
192
"Where You Live Matters to Have the American Dream: The Impac…"
Yanghee Kim, Youjae Yi, Hyuna Bak,
Asian Marketing Journal,
23 :1,
29-62,
2021
LINK
191
"Heterogeneous dimensions of SERVQUAL"
Youjae Yi, SangJune Park, Yeong-Ran Lee,
Total Quality Management & Business Excellence,
32:1-2,
92-118,
2021
LINK
190
"A Review of Customer Citizenship Behaviors in the Service Co…"
Taeshik Gong, Youjae Yi,
The Service Industries Journal,
41:3-4,
169-199,
2021
LINK
2020
189
"The boomerang effect of brand personality congruency in a pr…"
Tom Joonhwan Kim, Youjae Yi, Jongan Choi,
Australian Journal of Management,
45(4),
645–661,
2020
LINK
188
"고객만족, 서비스품질, 고객참여행동에 대한 종합적 고찰"
이유재, 박현아,
소비자학연구,
31(5),
49-90,
2020
LINK
187
"When the American Dream Fails: The Effect of Perceived Econo…"
Hyuna Bak, Youjae Yi,
Psychology & Marketing,
37(10),
1321-1341,
2020
LINK
186
"When People Low in Social Class Become A Persuasive Source o…"
Moon-Kyung Cha, Youjae Yi, Jaehoon Lee,
Journal of Business Research,
112,
45-55,
2020
LINK
185
"What Brings Customer Gapjil? The Intertwined Effects of Perc…"
Yongju Kwon, Youjae Yi,
Asia Marketing Journal,
21(4),
1-24,
2020
LINK
2019
184
"The Effect of Perceived Economic Mobility on Customer Aggres…"
Yongju Kwon, Youjae Yi,
Psychology & Marketing,
36(11),
1120-1132,
2019
LINK
183
"‘대중의 지혜’ 참조에 따른 심리적, 행동적 비용: 자기조절자원의 고갈과 충동구매를 중심으로"
박유경, 이유재,
마케팅연구,
34(3),
47-73,
2019
LINK
182
"When Free Gifts Hurt the Promoted Product: The Influence of …"
Yookyung Park, Youjae Yi,
European Journal of Marketing,
53(7),
1423-1444,
2019
LINK
181
"The Effects of One-Sided vs. Two-Sided Review Valence on Ele…"
Jihye Park, Youjae Yi, Dawon Kang,
Asia Marketing Journal,
21(2),
1-19,
2019
LINK
180
"옴니채널 환경에서 고객경험이 리테일러 로열티 및 성과에 미치는 영향 : 백화점과 할인점의 비교"
이미아, 이유재,
경영학연구,
48(1),
211-241,
2019
LINK
179
"“Retail is detail! Give consumers a gift rather than a bundl…"
Shinyoung Lee, Youjae Yi,
Psychology & Marketing,
36(1),
15-27,
2019
LINK
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