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Professor Yi
Profile
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English Profile
Lab 301
Alumni
Current Students
Lab 301 Board
Publications
Books
Research Articles
Projects
KS-SQI, PCSI
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Publications
Professor Yi
Lab 301
Publications
Projects
Board
Research Articles
Books
Research Articles
Research Articles 카테고리
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2018
178
"Altruistic Indulgence: People Voluntarily Consume High-calor…"
Youjae Yi, Jacob C. Lee, Saetbyeol Kim,
Social Influence,
13(4),
223-239,
2018
LINK
177
"The Impact of Salesperson Look-Brand Personality Congruence …"
Heekyung Lee, Youjae Yi,
Asia Marketing Journal,
20(3),
17-38,
2018
LINK
176
"경찰 서비스 사명과 캠페인 취지 간 적합성이 캠페인에 대한 태도와 경찰 서비스 신뢰에 미치는 영향"
박철원, 이유재,
서비스마케팅저널,
11(1),
29-44,
2018
LINK
175
"The Effect of Service Quality on Customer Satisfaction, Loya…"
Taeshik Gong, Youjae Yi,
Psychology & Marketing,
35(6),
427-442,
2018
LINK
174
"Customer Satisfaction in Asia"
Youjae Yi, Rajan Nataraajan,
Psychology & Marketing,
35(6),
387-391,
2018
LINK
2017
173
"The Role of Other Customers during Self-Service Technology F…"
Youjae Yi, Seo Young Kim,
Service Business,
11(4),
695-715,
2017
LINK
172
"A Composite Measure of Performance-expectation and Performan…"
Sang-June Park, Youjae Yi,
Service Industries Journal,
37(15/16),
936-947,
2017
LINK
171
"Overcoming the Cause Marketing Paradox : The Effect of Nosta…"
Shinyoung Lee, Youjae Yi,
Asia Marketing Journal,
19(3),
1-17,
2017
LINK
170
"Embarrassed Customers: The Dark Side of Receiving Help from …"
Seo Young Kim, Youjae Yi,
Journal of Service Management,
28(4),
788-806,
2017
LINK
169
"Climbing down the Ladder Makes you Play It Safe"
Youjae Yi, Seo Young Kim, Jae Won Hwang,
European Journal of Marketing,
51(5/6),
946-959,
2017
LINK
168
"“Seize the Deal, or Return It Losing Your Free Gift”: The Ef…"
Shinyoung Lee, Youjae Yi,
Psychology & Marketing,
34(3),
249-263,
2017
LINK
167
"The Role of Cultural Communication Norms in Social Exclusion…"
Jaehoon Lee, L. J. Shrum, Youjae Yi,
Journal of Consumer Psychology,
27(1),
108-116,
2017
LINK
2016
166
"Performance-only measures vs. performance-expectation measur…"
Sang-June Park, Youjae Yi,
Service Industries Journal,
36(15/16),
741-756,
2016
LINK
165
"한국의 서비스 연구는 어떻게 진화할 것인가? : 학계와 산업계 인식조사를 통해 도출한 미래 서비스 연구의 …"
이유재, 라선아, 이청림,
경영학연구,
45(6),
2015-2064,
2016
LINK
164
"서비스품질, 고객만족, 고객충성도, 로열티프로그램 연구에 대한 종합적 고찰과 향후 연구방향"
이유재,
경영학연구,
45(6),
1763-1787,
2016
LINK
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