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Professor Yi
Profile
Family
English Profile
Lab 301
Alumni
Current Students
Lab 301 Board
Publications
Books
Research Articles
Projects
KS-SQI, PCSI
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LOGIN
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Publications
Professor Yi
Lab 301
Publications
Projects
Board
Research Articles
Books
Research Articles
Research Articles 카테고리
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2019
6
"The Effect of Perceived Economic Mobility on Customer Aggres…"
Yongju Kwon, Youjae Yi,
Psychology & Marketing,
36(11),
1120-1132,
2019
LINK
5
"‘대중의 지혜’ 참조에 따른 심리적, 행동적 비용: 자기조절자원의 고갈과 충동구매를 중심으로"
박유경, 이유재,
마케팅연구,
34(3),
47-73,
2019
LINK
4
"When Free Gifts Hurt the Promoted Product: The Influence of …"
Yookyung Park, Youjae Yi,
European Journal of Marketing,
53(7),
1423-1444,
2019
LINK
3
"The Effects of One-Sided vs. Two-Sided Review Valence on Ele…"
Jihye Park, Youjae Yi, Dawon Kang,
Asia Marketing Journal,
21(2),
1-19,
2019
LINK
2
"옴니채널 환경에서 고객경험이 리테일러 로열티 및 성과에 미치는 영향 : 백화점과 할인점의 비교"
이미아, 이유재,
경영학연구,
48(1),
211-241,
2019
LINK
1
"“Retail is detail! Give consumers a gift rather than a bundl…"
Shinyoung Lee, Youjae Yi,
Psychology & Marketing,
36(1),
15-27,
2019
LINK
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