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Professor Yi
Profile Family English Profile
Lab 301
Alumni Current Students Lab 301 Board
Publications
Books Research Articles
Projects
KS-SQI, PCSI
Board
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Research Articles 카테고리

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  • 2025

  • 6
    "The Effect of Charitable Norms of Income Classes and Perceiv…" Yongju Kwon, Youjae Yi, Psychology & Marketing, 42(8), 2039-2055, 2025
    LINK
  • 5
    "Tailoring Explanations in Conversational Recommendations: Th…" Qian Qian Chen, Li Min Lin, Youjae Yi, Journal of Retailing and Consumer Services, 85, 104281, 2025
    LINK
  • 4
    "The Gift of Choice? How Offering Options Can Undermine Recip…" Jihye Park, Youjae Yi, Psychology & Marketing, 42(5), 1219-1232, 2025
    LINK
  • 3
    "Re-evaluating Prospect Theory: A Causal Mediation Approach t…" Sang-June Park, Youjae Yi, Journal of Hospitality and Tourism Management, 62, 135-147, 2025
    LINK
  • 2
    "Humans Vs. Service Robots as Social Actors in Persuasion Set…" Heekyung Lee, Youjae Yi, Journal of Service Research, 28:1, 150-167, 2025
    LINK
  • 1
    "Full List of Publications" Youjae Yi, 2025

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랩301

Prof. Youjae Yi

Lab 301

SNU Business School

Seoul National University Business School, Lab 301, Prof. Youjae Yi

1, Gwanak-ro, Gwanak-gu, Seoul, Republic of Korea

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