New Perspectives in Attitude Research
Year
1992
Author(s)
Youjae Yi, Ken Gray
Journal
Advances in Consumer Research
Volume
19
Pages
319-322
This paper provides a summary of a special topic session organized to provide new perspectives in attitude research by reformulating old concepts, exploring new aspects, refining the specification of relevant variables, and utilizing more sophisticated methodology. By providing the audience with emerging novel approaches to the study of attitude, this session provides an impetus for making further developments in this important area. The theoretical and practical implications of these approaches are also discussed.